Blog

April 10th, 2015

Browsers_Apr10_BA typical day in the life of a business owner is no longer spent tied to a desk. Instead, you are likely to be out in the field, dashing between meetings and, in the process, using numerous different devices from smartphones to tablets to laptops. Yet for your productivity to soar, it remains vital that you always have access to the information that is critical for you to work efficiently. That includes bookmarked web pages that you want to refer back to later. So it’s a welcome move for Opera to have introduced support for syncing bookmarks across the mobile and desktop versions of its browser.

Bookmark syncing is already standard practice on most browsers, and those who use Google Chrome in particular will already be familiar with being able to log into the browser on different devices and access all your bookmarks just as you left them. Yet, despite its popularity with over 300 million users, it’s a feature that was oddly missing from Opera until an update last month. Bookmark syncing is now supported across Opera’s desktop platform, Opera Mini for iOS, and Opera for Android, with Opera Mini for Android expected to follow soon.

Syncing your bookmarks on Opera browsers is as simple as it is on the likes of Google Chrome. Simply sign into your Opera account on each device that you use (after creating an account if you don’t have one already), and your bookmarks will magically appear for you to access, edit and add to. Of course, if you’re happy as you are, then you can use Opera as you always have done and without signing in - the only difference is that you won’t have access to your bookmarks on any devices where you’re not connected.

Though it may lack the glitz and glam afforded to other, newer browsers like Chrome and Firefox, Opera is a stalwart that has been around since 1995. At the start of this year, one of Opera’s original developers unveiled a brand new browser, Vivaldi, after he became disillusioned with Opera’s change of course from its original functions and purpose. Designed for power users who spend a lot of time online working with high volumes of content, Vivaldi might be for you if you not only like to bookmark lots of pages, but also have a tendency to keep numerous tabs open.

Learn more about how different browsers can help you boost your organization’s productivity - get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic browsers
April 10th, 2015

MobileGeneral_Apr10_BRemember when sending a text meant punching hard on physical buttons on your old Nokia model? That was before the days of touchscreen smartphones, to whose smooth, gliding responsiveness to our fingers we have since become accustomed. But the technology revolution doesn’t stop there. Samsung has recently patented technology that will see touch screens give way to visual control screens, where a simple flicker of the eyes will determine what your phone does.

Some devices, both from Samsung and other manufacturers, already have security features which enable you to scan your face as a way to unlock your phone. This is the kind of eye control function that we might expect from future Samsung devices employing the technology that is the subject of the company’s latest patent. The patent doesn’t limit the application of this technology to phones, either, meaning that we could well see it deployed on devices like tablets, desktop computers and even televisions.

Imagine being able to play a song in your phone’s music streaming application, simply by blinking. Blink a second time and you could pull up various information about the song and artist - other movements allow you to activate further features in the app, whether that’s increasing the volume, pausing, rewinding or downloading other songs by the same artist. The patent lists eye movements including blinking, keeping them closed, and gazing at one spot for a prolonged period, each of which would be linked to specific in-device actions.

The race to implement technology to enable visual control of cell phones is not a new one - back in 2013, LG accused Samsung of having infringed on one of its eye-tracking patents with features available on the Samsung Galaxy 4S. Prior to the launch of the 4S, LG alleged that the phone’s Smart Pause function, which automatically pauses video when you take your eyes off the screen, violated a patent the company had applied for in 2009, and which covered the same technology on its Optimus G Pro device. However, when the 4S was eventually released, the Smart Pause and Smart Scroll features - the latter of which allows for browser and email scrolling without touching the screen - relied on facial recognition rather than eye tracking.

Similar features are available on Apple devices, and intended primarily for those with motor difficulties. Switch Control allows you to connect a switch to your iOS device for easier access, while since iOS 7.1 it has also been possible to use the device’s camera as a head switch, and then customize the settings to define head movements and which actions they trigger. Nonetheless, the ongoing innovations being attempted by firms like Samsung mean that this kind of device control is likely to become even more common and mainstream in the near future.

To find out how we can help you use the latest mobile technology in your business to drive productivity and greater revenue, contact us today.

Published with permission from TechAdvisory.org. Source.

April 9th, 2015

164_B_MWGoogle Chrome, Firefox, and Opera walk into a bar. Firefox orders a drink, and says, “Yo, Chrome, where’s Internet Explorer? Didn’t you tell him to Google the name of the bar?” Chrome shakes his head. “Yeah, but he’s probably still waiting for the page to load.” Sadly this is what’s become of Internet Explorer - it is the butt of bad tech jokes. But there is hope for the future of Microsoft browsers. And the name of this hope is Spartan. Microsoft’s new kid on the block has some mind-blowing features that no one is laughing at.

What is Spartan?

Spartan is Microsoft’s new web browser that will be released later this year along with Windows 10. Microsoft’s aim is to build a browser that is designed for the modern web, which creates a more personable experience when interacting with it. Here are few of the incredible changes Spartan has in store.

Web Note

Also known as inking, Web Note allows you to edit web pages directly. You can do this by either typing them or using an interactive pen that allows you to literally circle, underline, or annotate pages as you see fit. These annotations can then be shared with friends and colleagues via email or social networking. They’ll also be stored on Microsoft’s OneDrive cloud storage for easy collaboration.

Reading View

A web page can be a busy place, and the guys at Microsoft know that. That’s why they’ve created Reading View, which provides distraction-free reading to keep you focused on the content. Reading View eliminates ads, fancy CSS styling, sidebars and comments, creating a simple format that feels as if you’re looking at an open book.

Cortana, your new personalized assistant

More and more phones are enabling their devices with personal assistants, so why not web browsers? Cortana is designed to make your web browsing experience easier and more personalized. For example if you’re looking up a business or restaurant, Cortana can provide additional information such as opening hours, address and contact info. Another nifty feature of Cortana allows you to get a definition or content explanation without leaving your current page. Just highlight the word, right click and select Ask Cortana. She’ll provide you with the info you’re looking for, right there on your web page.

Want to learn more about Spartan or other Microsoft Windows News and tips? Call us today.

Published with permission from TechAdvisory.org. Source.

April 8th, 2015

164_B_ProdEvery day it seems like there’s some new revolutionary technology, app, or update released that’s touted as the answer to our productivity woes. And while technology sure can solve a lot of problems, does it always make our jobs easier? If you take a moment to think seriously about this, you’ll likely agree that technology can sometimes actually be a hindrance. So for when you’re trying to find how to use technology to your business’s greatest good, here are a few questions you need to ask yourself.

Is this making my job easier or harder?

There’s no questioning that technology can make our lives better and our jobs easier, but it can also make everything more difficult. Here are a few ways it can slow you down:
  • Distraction - From email to Facebook to Skype or Gchat, technology can be a 24-hour distraction. If you are constantly switching between technology apps and programs - whatever your reason - you’ll certainly end up in a state of distraction, causing your productivity to take a hit.
  • Too complex - Some technology is simply too complex for the average user. To fix this problem, either use technology that is more user-friendly, or leave your IT guy to the job.
  • Too much - There are simply hundreds and thousands of apps and programs that can be used to make your workflow and job easier, but if you use too many you’ll likely be slowed down as you bounce between them all. The trick is to use only what you need, and nothing more.

Does my tech work?

This is almost a no-brainer. Your tech needs to work in order for you to reach your maximum productivity. If you’re still using a break/fix contractor and you’re calling him every other week, is this increasing or inhibiting your productivity? The answer is pretty obvious - it’s probably slowing you down. So what do you do? You need to get a more effective technology solution that is going to “just work”.

If you’re a small business owner, one way to do this is through managed services. This is a hands-off solution where an MSP handles all your IT, usually for a fixed monthly fee, so you never have to think about it. MSPs are proactive about preventing problems from ever occurring in the first place, meaning you’ll have fewer IT issues creating disruption and downtime in your workday.

Is this tech job my responsibility?

Just because you know how to troubleshoot a broken application, does that mean you should? If you’re a business owner or have a job role outside of the tech department, it will benefit you in the long run to leave the job to the tech team. Why? It’s for the same reason the owner of a restaurant doesn’t mop the floors or clean the toilets. They have better things to do with their time, and so do you. You have a specific role for a reason, and you’re creating the most value for your company when you stick to that role. Do yourself and the tech team a favor and leave the tech alone; you have a business to run.

Want more ideas on how to maximize your productivity and use technology to its greatest good? Give us a call and let’s talk today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 7th, 2015

BusinessValue_Apr7_BThere are several factors that contribute to a business’s success, whether it’s a good location, quality products and services or a well-planned marketing strategy. But in addition to these, the one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner you know that a solid base of loyal customers is the source of your revenue, and the relationship you build with that base will determine how far your business can go.

Imagine a product that you purchased a couple of days ago breaks after its first use. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls back. After sending an email to customer support, there's a chance you get a call back, but it's from someone unfamiliar with your problem and you awkwardly have to explain yourself for the third or fourth time. An effective customer relationship management system can eliminate this problem and many more. Here’s what you need to know.

CRM defined

Customer relationship management is a system that allows businesses to manage, record, and evaluate their customer interactions, in order to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads and sales opportunities all in one place, usually in the cloud so that the information is accessible by anyone in your organization, and at any time.

Why you should invest in CRM

  • Master data management - This is a method of recording and sharing customer data across the CRM process. When customer data is recorded, the CRM system centralizes the data into one file, called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicated data.
  • Collaboration - Nowadays clients want their support from a company’s customer service team to be as fast as possible. But one of the problems in the customer service arena is a lack of consistency. CRM systems are able to ensure customer information is shared among departments to better understand circumstances and requirements, and provide a more consistent service.
  • Customer segmentation - A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing your sales numbers.
  • Task tracking - CRM systems have task tracking features that enable your employees to stay on top of important tasks, such as contacting customers via email or phone, and following up on leads. CRM systems also send reminders to employees about their assigned tasks, so that nothing falls through the cracks.
  • In-depth reporting - Another benefit you can derive from implementing a CRM system is a thorough analysis of your customer base. CRM-generated reports give details including an overview of product sales numbers, the marketing strategies that work best, your most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.
If you’re looking to improve customer service and increase sales conversion with CRM, contact us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

April 6th, 2015

BusinessContinuity_Apr6_BThe one mistake most small business owners make is not thinking about a disaster before it happens. Unfortunately, when their businesses are threatened with a sudden flood and massive data loss, it’s already cost them plenty of time and money. Disasters can come in a variety of forms, whether as a result of natural causes or man-made errors - but it’s important to remember that the damage they cause can be minimized. A disaster recovery plan can put your business back on its feet during a crisis. Here are four ways to save your business from disaster.

Cloud backup

One of the most serious side effects disasters inflict on your business is preventing access to data. This is a major inconvenience, especially if you need to communicate with clients on a daily basis. Make sure all your crucial data is safe by using a cloud-based backup solution. With the power of the cloud, your files are stored and accessible from anywhere, and at any time. Cloud backup provides convenience and enhanced uptime, ensuring business continuity during a disaster.

Get disaster insurance

Disaster insurance can help cover the costs of repairing damage caused by certain disasters. Many business owners think they have sufficient insurance coverage, only to find out later that their policy didn’t cover a disaster scenario. Take the time to consult with your insurance agent to understand what is, and what is not, covered by your insurance. If necessary, consider buying additional coverage from your insurance provider.

Prepare your employees

Many businesses regard employees as their most valuable assets. In the event of a disaster you will rely on them not only to execute the disaster recovery plan, but to also keep your business running. Unfortunately, if your employees or their families are also affected by a natural disaster, they won’t be able to concentrate on their work. That’s why you need to prepare your staff for coping with a disaster as well as your business. It could be something as simple as issuing a handbook to cope with crises, sending emails to alert employees, or preparing emergency supplies and communication devices to meet immediate needs.

Create a contingency plan

Review all your business operations and identify areas that are crucial for your organization’s survival. Establish a procedure for managing those functions during a disaster. For instance, you can make a list of all suppliers and their contact information. If your suppliers are located near your business, you should have secondary contacts in other locations. Establish an assembly place where your employees can continue to run the business if your main premises become inaccessible. Once you have a contingency plan in place, make sure you review it with your employees at least twice a year so you don’t forget any crucial details.

When your business is hit by a disaster, the top priority is to keep your daily operations running as normally as possible. If you want to learn more about planning for a disaster, give us a call today.

Published with permission from TechAdvisory.org. Source.

April 3rd, 2015

164_B_WebWant to know a great way to get more business? Google search results. Show up at the top of the list, and you’ll find yourself with more customers and doing less marketing leg work. Sounds wonderful, but how do you make this happen? If your business is buried on page three or beyond in search, then Google has launched a new initiative that’s just the answer you’ve been looking for.

Here’s why showing up in search results matters

Google announced Let’s Put Our Cities on the Map on March 25. Along with it, they also shared the following statistics that demonstrate just how important search results are for your business:
  • Four out of five people use search engines to find local information
  • Businesses that are online grow 40% faster than those that aren’t
  • Consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with complete listings

Let’s Put Our Cities on the Map puts your business on the map

Essentially, Let’s Put Our Cities on the Map creates a custom website for your town. And not just a few towns, but nearly every one in the US - 30,000 in all. The site teaches you how to enhance the company information that shows up on Google, and also offers instructions on how to make a Google My Business listing. Once implemented, both of these will make it easier for your business to appear in search results.

But that’s not all. There are number of other features Let’s Put Our Cities on the Map offers, including:

  • Access to new diagnostic tools that show how your business is appearing in both Google search results and maps
  • The ability to verify your business for Google searches
  • Tools to add photos, location and operating hours to your business listing
  • A year’s free access to a domain name and website through their partner Startlogic
Additionally, the site will point visitors to Google hosted, in-person training workshops with local organizations such as your Chamber of Commerce and Small Business Development Centers.

To learn more about Let’s Put Our Cities on the Map and the latest web developments, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Web
April 2nd, 2015

SocialMedia_Mar30_BIf you use a Facebook page to promote your business online, you’ll know that your like count - the number of users who have liked your page - is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more "likes" you have, the more people that will see your posts, and the more likely it is too that those posts will appear in their friends’ feeds, spreading the message further. But Facebook has announced that page owners should expect a drop in likes - here's the lowdown.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 1st, 2015

iPhone_Mar27_BAre you fed up of having to waste time integrating your Google Calendar entries with your iPhone to enjoy the benefits of access to your schedule on the go? Your life could be about to get a little easier, thanks to Google’s long awaited release of its Calendar app for the iPhone. Enjoy synchronizing your days with all the features you love about Google Calendar, without ever having to leave your Apple comfort zone.

Like its Android sibling, Google Calendar for iPhone takes a colorful approach to displaying your engagements in a daily or three-day view; much like the web version, events from different calendars are categorized by color for quick and easy identification. As well as your existing Google calendars, the app imports and works with any different calendars you already have setup using your phone’s own tools. You can also take a step back and look at the whole month at a glance - though you don’t see individual appointments in this view, it allows you to select a specific date from the calendar and zoom back in to check what you have going on.

Continuing the aesthetic theme, the app takes your diary entries and prettifies them - think a background image of palm trees if you enter the details of your upcoming holiday to the Bahamas. You’ll also get useful supporting data for your day-to-day events, like maps to get you to your next meeting or an idea of the weather when you jet into a new city for the night. And if you’re a Gmail user, you can have the app automatically create events from your email - perfect for having details of meetings and travel bookings plugged into your schedule for easy reference. Features like this bring you the benefits of travel planning apps like Tripit without the hassle of having to forward each email confirmation across first.

Adding diary engagements manually is a breeze, too - this functions in much the same way as the web-based Google Calendar, except that you can tap into your iPhone’s contact list to select those you want to invite to your events. The app can also go some way to predicting where you’ll host each event, and so autofill the location for you.

While many of the features of the app are not dissimilar to things you can already accomplish using Google Calendar on the web, the app’s release means all of those tools are finally bundled up and easily accessible to those of us who just can’t stray too far from our iPhone. A switch to the new Google Calendar for iPhone app means a big step up in performance and productivity if you’re currently using the far more basic features of your phone’s in-built calendar app.

Want to learn more about using the iPhone in a business setting? Give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
April 1st, 2015

Security_Apr1_BEmail is one of the best things the internet has made possible. We use email to signup for websites, apply for jobs, make payments, and much more. But when we put more sensitive information into our emails, we also are exposing ourselves to the risk of data theft. What's more, you stand to lose more than just an email account if hackers get their hands on your vital information. So, here are some tips to strengthen your email security.

Use separate email accounts

Most people use a single email account for all their personal needs. As a result, information from websites, newsletters, shopping deals, and messages from work get sent to this one inbox. But what happens when someone breaks into it? There’s a good chance they would be able to gain access to everything else.

Having multiple email accounts will not only boost your security, but also increases your productivity. You can have a personal account to communicate with your friends and family, another solely for receiving emails from work, and one recreational account for various website registrations and getting newsletters. Wise email users never put all their eggs in one basket!

Set strong passwords

Too many email accounts have predictable passwords. You might be surprised to learn that email passwords like ‘123456’, ‘qwerty’, and ‘password’ itself are still the most common around. For the sake of security, be a little more selective with your passwords. Spending a few moments on coming up with a good password will be beneficial in the long run. Mix upper and lower case letters, numbers, and special characters to form a unique password that makes sense and is memorable to you, but no-one else. Also, never use the same password for all your email accounts. This way, if someone hacks one of your accounts, all of the others are still safe.

Beware of links and attachments

When you see a link in an email, don’t click on it unless you’re expecting the link from a known source, such as from your friend or a confirmation link for your game account registration. The truth is that you never know where those links might lead you. Sometimes they can be safe, but other times they can infest your computer with viruses and malware.

Similarly, if you’re expecting a file from your friend or family, then go ahead and open the attachment. It’s always good to know the person sending the file. But be wary of attachments in emails from strangers. Even if the file name looks like a JPEG image, you should never open it. File names can be spoofed, and innocent files may be a clever virus in disguise, ready to latch itself onto your computer the moment you click on it.

Beware of email phishing

Phishing is a type of online scam when malicious users send you an email, saying that they’re representatives from high-profile websites like eBay, Facebook or Amazon. They claim that there’s a problem with your account, and that you should send them your username and password for verification. The fact is that, even if there was a genuine issue with your account, these companies would never ask for your password. You should ignore these phishing emails and sweep them into your spam box.

It all comes down to common sense when you’re dealing with email security issues. If you’re looking to secure your business emails, give us a call today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security